Infypower: Leading the “Blue Ocean Variables” in the “Red Ocean Market”

A variety of charging products of Infypower are at the forefront of the industry. 

In the “blue ocean” of new energy with unlimited potential, the charging pile industry is a highly competitive “red ocean” that attracts investors and entrepreneurs from all walks of life because of its high attention and exposure.

With the development of the industry “big waves washing sand”, charging pile companies continue to carry out large-scale and large-scale resource integration, and news of mergers and acquisitions, reorganizations, and shutdowns appear in the newspapers from time to time. Under such an industry background, Shenzhen Infypower Technology Co., Ltd., a state-level professional and special new “little giant” enterprise located in Shiyan Street, seized the opportunity and launched a 40kW liquid-cooled charging module and a 40kW high-reliability charging module. A series of new technologies and new products excavated “blue ocean variables” with scattered distribution in the highly competitive “red ocean market” of charging piles, and broke out new markets, new spaces, and new paths for development.

Toward the future

Do “something with technical threshold”

In 2014, Zhu Chunhui, who was an executive at a leading technology company, resigned to start a business and founded Infypower.

As a “veteran” of science and technology innovation, Zhu Chunhui’s original intention of starting a business is very simple. It is not only to grasp the “time and trend” of the development of strategic emerging industries to strive for greater achievements in personal development, but also to strive to implement a personal “concept of struggle”. He often said: “We must adhere to customer orientation and try our best to make things with technical barriers.”

Adhering to this purpose of development, INFYPOWER has positioned itself as a “research and development technology-based enterprise”, clearly focusing on power electronics and intelligent control technology as the core, focusing on the research and development of core technologies for power conversion. Products include electric vehicle charging modules, bidirectional Power conversion products such as modules and special power supplies provide professional solutions for electric vehicle charging business, energy-Internet business and special equipment. In terms of innovation strategies, Infypower focuses on customer needs and fills in market gaps with new products.

In 2015, Infypower was not “silent” when it was founded. Instead, it developed energy storage application products such as CEG series DC conversion modules and HEG hybrid input conversion modules, setting off a technological revolution in the field of new energy segments. Taking the HEG hybrid input conversion module as an example, this product supports AC and DC “double conversion”, has multiple advantages such as high efficiency, high power factor, high power density, and high reliability, and can achieve full-load output within 50 degrees Celsius. This kind of application scenarios is extremely competitive in the market.

Different from ordinary start-ups, Infypower has a strong “technical base”, and its start-up team is almost all R&D technicians. “Our start-up technology team is a group of people with common technical ideals.” Wu Xiaoming, vice president of Infypower, said that the first batch of core R&D personnel of Infypower are all from well-known power supply companies in the industry, with years of technology and experience. “Many of them had already had very good salaries and positions before coming to Infypower, but they bravely came here for their dreams of innovation and entrepreneurial ideals, hoping to come up with subversive and epoch-making new products.”

In 2015, Infypower achieved revenue of nearly 100 million RMB, laying a high starting point for development.

Downward taking root

The preference of investors reflects to a certain extent the quality of enterprise development.

  In 2017, Infypower received investment from well-known institutions such as ZTE Venture Capital and Fangguang Capital; in 2019, Infypower received investment from well-known investment institutions Changjiang Morning Road and CMB International. Taking advantage of the east wind to set sail, Infypower took advantage of the multiple investment support and empowerment to expand its production scale and enhance its technological innovation. It launched a series of innovative technologies across the ages, directly hitting the pain points of the industry and leading the development direction of the industry.

In 2018, Infypower, which is gradually growing mature, came to Shiyan Street, Baoan District, and took root in linya Green Valley. Talking about the “good bird selection tree”, Zhu Chunhui bluntly said that “Bao’an’s good business environment has taken a fancy to”. In the following years, relevant units in Bao’an District responded to the trust of the enterprise with their best and caring services.

In January 2020, the epidemic broke out suddenly. After the Spring Festival that year, the Shiyan Sub-district Office immediately arranged special personnel to guide Infypower to implement normalized prevention and control measures in the factory area to help the company resume work and production as quickly as possible. Over the next two years, relevant district units and the Shiyan Sub-district Office tracked and served INFYPOWER’s epidemic prevention and control work to ensure that INFYPOWER’s production was not interrupted due to the impact of the epidemic.

In 2022, due to business expansion needs, Infypower urgently needs more than 10,000 square meters of production space. After hearing the news, relevant units in the district and the Shiyan Sub-district Office took immediate action. Through multi-party comparison and professional matching, they helped Infypower find the entire plant for production and solved the imminent problem of capacity expansion.

Under the care of Bao’an District Committee and District Government and relevant units at all levels, Infypower took root in Bao’an to accelerate development, and the whole company was more motivated to overcome difficulties. During the National Day last year, Infypower received an important development project from a large new energy car company. The project involved the most cutting-edge technology in the industry. The industry peers had been struggling for a year and failed to make breakthroughs.

Infypower organized key technical personnel to set up a special team in the face of urgent, difficult and dangerous technical research tasks, Everyone voluntarily gave up their holidays, buried themselves in workshops and laboratories, and finally completed the sample delivery in only 3 months, and the product quality and performance were highly recognized by customers.

“We like Bao’an’s business environment and corporate development atmosphere, firmly rooted, bigger and stronger.” Zhu Chunhui said. In recent years, Infypower’s business growth has been “outstanding” in the industry, and its annual revenue has risen rapidly to 1.5 billion RMB in 2022, maintaining an average annual growth rate of more than 50%. A beautiful landscape.

Startup again

Determined to become the global industry technology benchmark

Today’s Infypower did not stand still in the face of achievements, but directly hit the “pain points” of the industry, and launched more “black technology” products that made peers exclaim “brain-opening”.

In the “specialized, special and new” exhibition area of the 24th high-tech fair held last year, Infypower exhibited two boxy, unattractive “gray cubes” that looked like computer hosts-this is exactly what Infypower FeiInfypower newly developed 40kW liquid-cooled charging module and 40kW high-reliability charging module. The liquid-cooled charging module among them takes away the heat in the charging module and the charging gun through the flow of coolant, subverting the conventional air-cooling heat dissipation mode of the charging pile in one fell swoop, which can be called a “revolutionary” product.

According to the person in charge of Infypower, the fully liquid-cooled charging system has the characteristics of high reliability, low noise, and high-power charging. The power module of the full liquid-cooled charging system does not use wind to dissipate heat, so it has no contact with the external environment and has a service life of more than 10 years. At the same time, the system has no high-frequency small fans and low noise, and can be used in residential areas, office areas and other scenarios. The liquid-cooled charging gun is light in weight and has a large charging current, which can realize 800V/600A overcharging, and the battery life can be increased by more than 250 kilometers after charging for 5 minutes.

In Zhu Chunhui’s view, Infypower is not only a platform for technological innovation, but also a carrier for corporate business structure innovation. He proposed that “the company is also owned by employees, and everyone should bear the difficulties together and share the results together.” He promoted the implementation of the employee equity incentive plan, built an employee equity platform, and transferred 50% of the equity of Infypower to the hands of employees, so that everyone can be twisted into one share. Rope, think in one place, move energy in one place.

In 2022, INFYPOWER’s overseas orders surged. Overcoming the time difference with overseas customers, the members of the overseas project team worked hard and stayed up all night to complete the docking work, and successfully completed the annual overseas docking task, which was highly recognized by customers. At the end of 2022, Infypower has received new orders of 500 million Infypower for the coming year, and the supply of products in the market exceeds demand.

Zhu Chunhui has a clear outline of Infypower’s future. He said: “We will invest more in high-end laboratories, smart factories, etc., serve the world’s top and most high-end customers, rely on hard technology to become a respected company, and be the technical benchmark of the global charging pile industry.”

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Analysis on the EV Charging during Chinese Spring Festival
Parallel to the Three Energy Exhibitions, Intersolar Europe, ees Europe, and EM-Power Europe, Power2Drive Europe 2023 will be held at Messe München from June 14–16, 2023.

Post time: Mar-01-2023
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