Craftmanship: siv zog rau kev ua tau zoo hauv cov khoom thiab kev pabcuam rau cov neeg siv khoom

Quality: muab cov khoom zoo rau thawj zaug thiab pab cov neeg siv khoom kom ua tiav

Kev sib koom: ua haujlwm sib koom tes thiab koom nrog pab pawg

Progressive: mus kawm rau kev ua tau zoo nyob rau hauv technology innovation